Window shopping gets smart

Window shopping gets smart

Ever felt like you’re being followed around online?  You take one sneak peek at a ‘probably outta my league’ car, and next thing you know that car is popping up in all your feeds and searches?

It’s not a coincidence; in fact, some of the greatest brands use ‘retargeting’ to prompt their potential customers to come back and finish a conversion that they didn’t complete. Retargeting allows you to continue marketing to your visitors, and get them back into the sales funnel. Simply put, it takes one chance of a sale, and transforms it into multiple ways to make a profit.

To set up retargeting, you need to be familiar with:

  • Facebook Business Manager
  • Google Tag Manager
  • Facebook Ads Manager
  • Tracking Pixels

and how to put them all together. Last week a client told me that while she knows she should be doing it, she’s as interested in setting it up as she is at the prospect (pun intended) of cleaning the shower!  I love her honesty.

If you’re not familiar with tags, pixels or managers, or would rather do the housework than this homework, give us a call on 0447 682 635 or fill in the contact form on our website. And we’ll being seeing you around 😉