06 Dec Why you need a marketing strategy in 2022
Have you thought about your marketing strategy for 2022? Now’s the time to start preparing so you don’t miss any opportunities. Here’s why.
It is so easy to get caught up in the rush of day to day work that you neglect to think about the opportunities you may be missing.
And even though you may have busy periods, if you don’t pay attention to your marketing strategy, you’ll find that when things do go quiet you don’t have any leads to follow up with. The result can be a slump in income that you haven’t planned for.
One piece of advice I always give my marketing clients is to take advantage of quiet times like the Christmas break or the beginning of the year to work on a marketing plan. With a few strategies and practices in place, you can maintain an ongoing conversation with prospective clients.
Here’s why you need to make space to focus on what’s going on with marketing your business at least a couple of times per year:
Time to come up with ideas
Having headspace without the distraction of other tasks makes room for new concepts. Do a little bit of brainstorming and marketing research, and you’ll find the ideas begin to flow. Even going for a walk, drive or taking a shower can give you moments of brilliant inspiration. This is because your brain has the chance to relax and stop trying so hard.
Having time to think will also allow you to come up with an actual strategy rather than simply posting marketing content when you have a few free moments. The best steps to follow are to firstly consider exactly what you want your marketing to help you achieve, then decide what your strategy will be and then figure out how you will execute your strategy.
Time to execute
It’s easy to come up with brilliant marketing ideas to help grow your business in 2022 but you need time and resources to bring them all together. Once you have a goal, a strategy and a plan for your marketing, you can delegate to your team or find freelancers to bring everything together. By working to a calendar that you have planned out in advance, you’ll always have fresh content ready to share.
The ability to reach more people
These days, one of the biggest challenges of marketing is making sure you have a presence where it matters most.
Deciding which mediums to use for your marketing should be part of the planning process. You need to figure out where your target audience is (e.g. reading the newspaper, scrolling through social media or driving past your storefront) so you can create messages that are impossible to miss.
If your audience is on LinkedIn, you need to be there too. The same goes for niche magazines and newer social media apps like TikTok. When you have a strong idea of what you’re doing and a clear plan, you can make sure you’re reaching as many of your target clients and customers as possible.
Better brand recognition
Have you heard of the ‘Rule of 7’? Research shows people have to be exposed to your brand seven times if you want them to remember you.
It seems like a lot but a carefully executed marketing plan will help you achieve this magic number. Your name or label will become synonymous with the services or goods your ideal clients are looking for and they will be more likely to reach out when they need you.
‘What gets measured improves’.
A haphazard marketing strategy may bring you in a few leads but it will be difficult to know what has been the most effective and why. When you set goals, you will be able to track your progress. You can do this by reviewing visits to your website, keeping track of enquiries and being aware of conversion rates. For each marketing activity, you’ll be able to keep an eye on how the results live up to your expectations.
Incorporate a regular review of your marketing throughout the year and you’ll be able to optimise your strategy.
Room to experiment
Marketing isn’t an exact science, which can actually be really exciting.
Incorporating a few left of centre marketing ideas or launching a short term social media ad campaign just to see what happens can pay off in unexpected ways. But you won’t know until you try it.
When you plan your marketing, you can also think about the budget you will allocate. If possible, leave some room for experimenting with both online and ‘traditional’ marketing strategies.
When will you plan your marketing for 2022?
Now’s the time to open your calendar and schedule a couple of hours (or days) to focus on your marketing strategy. Then you can put the wheels in motion and start the new year off strong, with a clear understanding of how you will spread the word about your amazing business.
Want help creating a marketing strategy? Get in touch with 101 Things today.