The Importance of Social Media Marketing

The Importance of Social Media Marketing

With the world going digital, the face of marketing is changing.  Social media has become an inextricable part of life.  And with it comes the potential for social media marketing.  Excellent mortgage marketing consultants know that social media marketing is crucial for customer outreach, for cornering the market and making the most of your client connections.  If you overlook this, then you miss out on opportunities to engage customers and to spread your brand and mission.  But this is just the beginning.

Let’s look into some of the features of social media marketing and why it’s essential for your growing business:

1. It’s inexpensive.

With any marketing strategy, you have to balance the cost of the strategy against the potential return on investment.  Social media is beautiful because costs are minimal. For a basic outreach approach, you pay nothing at all. If you find that social media channels are delivering higher traffic and more conversions, then you can opt for paid advertisements. If you pay attention to where your leads are coming from, you can maximise ROI and dramatically boost conversions.  Social media management is ideal for understanding the game and making the most of social media customer outreach.

2. Better customer engagement.

There are less people who aren’t on social media than those who are.  Effective social media management can help you to leverage this outreach to engage more effectively with your target audience.  Social media helps you to boost communication.  In turn, this helps to increase traffic and inevitably leads to more conversions.  Social media expands your audience and helps to establish two-way communication, showing your customers that you value what they have to say.  Your message reaches farther and your customers are more receptive to what you have to say.

3. Boosts brand awareness and loyalty.

Social media is visible.  This is one of the most important aspects of marketing.  You want your target audience to see it.  As you boost visibility, you increase brand recognition.  Recognition leads to loyalty and trust.  When you know a company is out there and that they have been offering their goods and services in a way that leads to customer satisfaction, you break down the inhibitions and barriers that block conversions.  Your audience expands, your brand becomes better known, and loyalty increases among your customers.  This boosts customer retention and spreads brand loyalty to even more customers.

4. Increases customer satisfaction and brand authority.

A strong social media footprint means that customers can share their experiences in a forum that will be heard and seen by others.  If you are delivering, then your successes will be recognised by those who haven’t yet chosen to buy, who’ve been on the fence or haven’t become conversions yet.  It’s simple.  You give your customers a way to communicate.  If your products or services have led to customer satisfaction, then this satisfaction is leveraged into customer opinion for your prospective clients as well.  This boosts the authority of your brand.  You have promised, you have delivered, and others who are aware of it can trust you to deliver when they give you their business.  You build momentum like a snowball rolling downhill.  A social media marketing agency helps you to make the most of social media to make your brand a household name.

5. A competitive edge.

One reality in the world of business is that you have competitors.  Whichever competitor has the largest market awareness is going to get the lion’s share of profits for a particular niche.  This is connected to brand awareness, but extends beyond it in an important way.  Brand awareness means that when a customer sees your brand, they think of your product or service.  Marketplace awareness means that when a customer sees something they want in your niche, they think of your brand.  That’s the key to dominating the market.  And, if you’re the first brand they think of, that means more traffic. Have a comprehensive and cohesive social media marketing plan places you front and centre, a significant factor in the hustle to take your business to the top.

6. Massive boosts for SEO

Better online visibility means more site traffic.  When you have a strong social media footprint, more people will visit your site from links you include in your posts.  And, by simple statistics, more traffic will lead to more conversions.  This is important in both the long run and the short run.  Even as you increase brand and marketing awareness, you want to leave the door open for new customers.  SEO is one of the best ways to do this.  Keep it tight with your social media presence, keywords, and other search relevant details.  This means that your customer base will continue to grow and increases the impact of your outreach.

If you’d like to know more about social media marketing or to find a top of the line social media management service, feel free to contact us.  At 101 Things, we’re dedicated to helping your business reach its full potential.