06 Nov The $1 million mistake
Every day I have multiple conversations with both business owners and ‘solo heros’ and within 10 minutes we can pinpoint thousands – if not hundreds of thousands of dollars – or more of potential revenue that is falling between the cracks.
And the best thing about it is that these opportunities, and revenue, are so often right in front of us, and often don’t cost a cent to unlock. Just some focus and a system to make it happen.
And yes, I know this isn’t the sexy side of marketing, selling or running a business, but it can be where the dollars are. (To be fair, checklist items 5 and 6 are a little bit sexy!)
It’s SO important that we’ve put together a scorecard of how to unlock these leads and revenue that are literally already inside your business – in your database. In one case a client unlocked $1.75 million in leads simply by reaching out to their database and following up with a phone call. That would seem worth the effort!
Take the test today to see how much money you could be leaving on the table.