Broker marketing strategies – revisiting the basics

Broker marketing strategies – revisiting the basics

Getting your name out there as a mortgage broker may not seem like something that requires a load of strategy.  But that couldn’t be further from the truth.  This is a highly competitive industry, and anything you can do to get an edge is essential to your success.  The best mortgage broker marketing strategies will boost loyalty and get your clients engaged while reducing your workload.  It’s the classic case of working smarter rather than harder.

So, here are a few of the most important tips to make the most of your time and effort:

1. Social media management

Social media is one of the most important ways to connect with others.  This applies to clients just as much as it does to friends and family. Skip out on social media, and you lose loads of opportunities to connect with potential clients.

Social media is great for showcasing your knowledge, beginning a dialogue, and for just fishing for leads.  You have the opportunity to answer questions and engage with clients, plus, it allows you to build brand awareness and make connections with other businesses in the community.  Since this can be a complicated process, it’s more than worth it to contract a company to handle the blogs, posts, and client dialogues while you deal with the existing leads.

2. The best marketing consultant will make sure you stand out from your competitors.

Regardless of your field, it’s important to call positive attention to your business.  Asking each client for referrals is one great way to make this happen.  Word of mouth is powerful.  It builds trust and helps to legitimise your brand.  Another great way to do this is with online surveys.  These help you to hone in on what your target audience needs and wants so you can tailor your presentation to them.  Getting customer feedback – both good and bad – is important as well.  It allows you to improve your service with each client.

3. Track your online leads

Traffic doesn’t automatically lead to conversions.  But it does give you opportunities for leads.  When you track those leads and store client information, you can respond to them the way they’re most likely to hear.  Get some details.  Look at where the leads came from, what records they click on, and gather other pertinent details so that you can build up a profile.  This does a few things for you.  You find out what parts of your site are most successful, allowing you to optimise the whole site to follow that success.  Plus, it lets you respond to each client precisely and in detail.  This is especially effective if you pick up their phone number and email address for follow ups.

4. Invest in Live Chat

Once you have a visitor to your site, you have someone interested in your offering. But that interest has an expiration date. Leave it too long, and they might just look somewhere else. So, it’s best to begin the conversation as soon as possible.  That’s what live chat is all about.  It lets you engage the customer immediately, making the most of your site traffic. Make sure the live chat is available right from the beginning.  This shows that you care about your clients and that you’re ready to answer any questions that come up.

5. Personalize!

No one wants to be just a number.  When you send out emails, make sure to personalise them. Use the client’s name. Include details about the listing they explored on your site. Base your suggestions on their needs and preferences. This is one of the most important elements for boosting engagement and building loyalty. Since you don’t want to spend all your time creating personal emails for each client, it helps to have an automisation or marketing service to take out the hassle.

If you’d like to know more about how to maximise your marketing strategy, feel free to contact us.  At 101 Things, we’ve got your back. We know how to make the most of your online presence and dramatically boost your leads. When you’re ready to take your real estate or mortgage broker business to the next level, give us a call.