10 Oct Avoid the fakecation!
Managing your social media over the holidays
Argh! Fruit mince pies are already on sale at Coles and Woollies. It’s not too early to think about how you’re going to manage your social media and online presence over the coming summer holiday period. This year, set yourself up for a true break, not a ‘fakecation’ – being on vacation but spending your whole time on your laptop and work phone. Sound familiar, anyone?
Here’s our top tips for maintaining your online presence without spending your entire Christmas/NY hols posting updates.
- Plan early. Plan out your holiday content during October and November, so you have time to write the captions and find or take the photos for December/January. Allowing yourself a bit of planning time also lets your creativity to flow.
- Use a scheduling tool like Sked, Hootsuite or Buffer, so that your posts can post without you! Don’t forget LinkedIn – a good free tool for LinkedIn is Postfity.
- Repurpose your content to get more bang for buck out of each asset. Recently we’ve been helping a lot of clients ‘amplify’ their online presence. Repurposing content across several social media channels allows you to get more value out of the investment (be it time or dollars, or both). Maybe you’ve created a written article – why not deliver the best bits directly to camera? Or an example I am especially fond of, do this in reverse: transcribe a video you’ve made. Take all of the key content and messages in it and create a blog post. You could also use the video or the transcription in an e-newsletter, put it on LinkedIn, share it on Facebook and upload it to your YouTube channel. Taking this re-purposing thought one step further, dip into the video and pull out some really succinct quotes and create posts of those from this master video. Standalone quotes or quips about something really key or insightful make for great social media content.
- Create a document that you can promote while you’re on leave – you could even call it a ‘great holiday read’! Grab two or three of your best blog posts, combine them into a pdf and offer it as a downloadable e-book, white paper or report to your clients. These free branded reports can work for you online while you are re-energising over the holiday period. Being present with your family and friends is the best present you can give.