Do online reviews really matter?

Pens and colour pencils in a jar

Do online reviews really matter?

According to a recent report by Elite Agent, between 20 and 50 user reviews will cement a company’s reputation as trustworthy, even if some of those reviews are negative (in fact, especially if some are somewhat negative).

Zendesk cites that reviews influence 88 per cent of buyers in their buying decision. And Fan and Fuel Group says 92 per cent of consumers hesitate to purchase if there are no customer reviews.

The reality is that trust in brands and businesses online is at an all-time low. Customers trust each other more than they trust you.  Still, that doesn’t have to be a bad thing.

Building more business in 2020 might be as simple as campaigning for more of your clients to leave a review about your business online.

One of our clients has over 150 Google reviews and attributes 70% of their new business to this FREE channel!

If you don’t know where to start to collect or ramp up your reviews (Google My Business, Facebook, LinkedIn…), or need a better system, please contact us for advice.