Colour psychology in branding

color psychology in branding

Colour psychology in branding

We’re currently rebranding a business, including redeveloping their logo, colour, typography, imagery, tone of voice, design and positioning – the 7 elements of a brand. For colour, we’re diving into the colour psychology of branding.┬áThis is an important element of a brand because consumers make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and between 62% and 90% of that assessment can be based on colour.

Further research indicates that brand recognition can be increased by up to 80% by effective use of colour throughout marketing, packaging and logo design.

No pressure! ; )