Social media in business. At the turn of the century, this was nearly unheard of. Now, it’s essential. Social media is a major pillar of communication in the modern era and it’s revolutionised marketing strategy...
So, what’s the deal with client engagement, anyway? Why should we bother? In the past decades, marketing and customer service were two different things, two poles of the retail industry. Since the digital explosion, these two...
Although dropping housing prices can be challenging for sellers, there are several ways to take advantage of the current market. As competition drops, interest rates fall, and discounts continue to mount, those with the cash...
The real estate market in Australia has seen some massive changes over the last few years. After decades of continual growth, 2017 saw the first signs of a downturn in housing prices. With slow wage...
It’s no secret that some of your best leads are going to come from referrals. In fact, this is one of the most important aspects of mortgage broker marketing. People trust those they know, people...
Marketing is essential for any business. It’s how you reach your customers, engage with them, and demonstrate the value of your product or service. No matter what industry you are in, success depends on a...
There’s no way around it. The face of marketing is changing. Traditional methods have fallen by the wayside in favor of online efforts. Nearly everyone has access to a computer and mobile phone, and online...
Generating leads is one of the most important things for any real estate company. You have to connect with prospective buyers and let them know what properties are available. Since the internet has become such...
When you work with a digital business or eCommerce site, it’s crucial to leverage your social media. But, with so many social media sites – Twitter, Facebook, Instagram, Pinterest, and more – how can any...