Alright, think fast. What do Kleenex, Gladwrap, and Band-Aid have in common? Any takers? How about Mustang, Disney, and Marvel? Simple answer: they’re all brands. Each of these brands has become so successful that they...
With the world going digital, the face of marketing is changing. Social media has become an inextricable part of life. And with it comes the potential for social media marketing. Excellent mortgage marketing consultants know...
There are plenty of mortgage broker marketing strategies and techniques you can use to extend your reach and generate leads. You're probably already using many of the more obvious ones: a well-designed website with clear...
Do any of these phrases sound familiar? I’m honest, reliable and hardworking! My brochure lists 33 reasons why you should choose me! I ran an ad in the paper, but no-one called me! Unless you stand...
In a recent Forbes survey, more than 80% of business owners confessed that they didn’t track their company goals. And yet, an equal, if not higher, percentage would likely state that goal-setting is integral to...
“The quality of your life is determined by the quality of your questions.” I love this saying because it reminds me of the importance of being a listener, not a talker - a giver, not...
“Half of my marketing is being wasted. I just don’t know which half.” Sound familiar? I am often approached by clients seeking help with their marketing, but they struggle to articulate what ‘help’ means. Or, through the...
Ever felt like you're being followed around online? You take one sneak peek at a 'probably outta my league' car, and next thing you know that car is popping up in all your feeds and...
Like a bestselling novel, compelling awards submissions need to be well-written. Ensuring that the grammar is correct and there are no embarrassing typos is one thing, but making your submission stand out from the rest?...
It's the fourth anniversary of 101 Things 🎉🎈! It's as important to celebrate milestones in business (cake is the traditional gift for your 4th right?) as it is in life - especially given how big a part of...