Recently we've been helping a lot of clients ‘amplify’ their online presence. They might be doing a blog on their website or sending out an e-newsletter, but are not fully grasping that they can repurpose...
The real estate market in Australia has seen some massive changes over the last few years. After decades of continual growth, 2017 saw the first signs of a downturn in housing prices. With slow wage...
Alright, think fast. What do Kleenex, Gladwrap, and Band-Aid have in common? Any takers? How about Mustang, Disney, and Marvel? Simple answer: they’re all brands. Each of these brands has become so successful that they...
With the world going digital, the face of marketing is changing. Social media has become an inextricable part of life. And with it comes the potential for social media marketing. Excellent mortgage marketing consultants know...
There are plenty of mortgage broker marketing strategies and techniques you can use to extend your reach and generate leads. You're probably already using many of the more obvious ones: a well-designed website with clear...
Do any of these phrases sound familiar? I’m honest, reliable and hardworking! My brochure lists 33 reasons why you should choose me! I ran an ad in the paper, but no-one called me! Unless you stand...
In a recent Forbes survey, more than 80% of business owners confessed that they didn’t track their company goals. And yet, an equal, if not higher, percentage would likely state that goal-setting is integral to...
“The quality of your life is determined by the quality of your questions.” I love this saying because it reminds me of the importance of being a listener, not a talker - a giver, not...
“Half of my marketing is being wasted. I just don’t know which half.” Sound familiar? I am often approached by clients seeking help with their marketing, but they struggle to articulate what ‘help’ means. Or, through the...
Ever felt like you're being followed around online? You take one sneak peek at a 'probably outta my league' car, and next thing you know that car is popping up in all your feeds and...