Broker brand neglect

Broker brand neglect

Thanks to the increased amount of lending restrictions and compliance, the vast majority of brokers I’ve recently surveyed indicated they’re taking up to twice as long to prepare and submit an application.

The extra time spent on these applications means “something has to give” and it is usually long-term business building activities. I estimate that more than 85% of brokers’ online branding and marketing is dated and sub-optimal, and this is certain to be costing in terms of lost business, on a daily basis.

It’s important to act before the rot sets in too far. Australian Broker shared an article I wrote, with my top tips for brokers to fight brand decay. Read the full story here.