10 Oct Avoid the fakecation!
Managing your social media over the holidays Argh! Fruit mince pies are already on sale at Coles and Woollies. It’s not too early to think about how you’re going to manage your social media and online...
18 Sep But wait, there’s more! Amplification made easy.
Recently we've been helping a lot of clients ‘amplify’ their online presence. They might be doing a blog on their website or sending out an e-newsletter, but are not fully grasping that they can repurpose...
09 Jul How to Make Your Branding Successful
Alright, think fast. What do Kleenex, Gladwrap, and Band-Aid have in common? Any takers? How about Mustang, Disney, and Marvel? Simple answer: they’re all brands. Each of these brands has become so successful that they...
28 Jun The Importance of Social Media Marketing
With the world going digital, the face of marketing is changing. Social media has become an inextricable part of life. And with it comes the potential for social media marketing. Excellent mortgage marketing consultants know...
14 Jun Lead Generation For Mortgage Brokers – 3 Simple Marketing Strategies
There are plenty of mortgage broker marketing strategies and techniques you can use to extend your reach and generate leads. You're probably already using many of the more obvious ones: a well-designed website with clear...
10 Jun Differentiate or die
Do any of these phrases sound familiar? I’m honest, reliable and hardworking! My brochure lists 33 reasons why you should choose me! I ran an ad in the paper, but no-one called me! Unless you stand...
05 May 5 key steps to goal scoring success
In a recent Forbes survey, more than 80% of business owners confessed that they didn’t track their company goals. And yet, an equal, if not higher, percentage would likely state that goal-setting is integral to...
26 Apr 11 killer questions to improve your marketing
“The quality of your life is determined by the quality of your questions.” I love this saying because it reminds me of the importance of being a listener, not a talker - a giver, not...
17 Apr The trick to solving any problem
“Half of my marketing is being wasted. I just don’t know which half.” Sound familiar? I am often approached by clients seeking help with their marketing, but they struggle to articulate what ‘help’ means. Or, through the...
19 Mar Window shopping gets smart
Ever felt like you're being followed around online? You take one sneak peek at a 'probably outta my league' car, and next thing you know that car is popping up in all your feeds and...