14 Nov Google’s BERT Update
If you’ve been keeping up with the most recent Google news, you might have heard about a little thing called BERT. This is one of the most important updates for Google’s algorithms and ranking system...
14 Oct 4 Ways to Make Instagram Like You (Even More!)
If you’re looking at Instagram as a tool for showcasing your brand online and building a community that supports your business, there are four key factors that dictate engagement, and therefore performance. The algorithm that Instagram...
14 Oct 5 quick tips about blogging you need to know
Blogging is one of the most cost-effective ways to maintain a conversation with your target clients and remind them you’re an expert, when they need your services. At 101 Things, we think the red tape and...
12 Oct Think like a judge & win
If you're contemplating entering an industry award, it's worth THINKING LIKE A JUDGE and reviewing your online branding NOW. There’s every chance they will visit your website and check out your social media, and you...
10 Oct Avoid the fakecation!
Managing your social media over the holidays Argh! Fruit mince pies are already on sale at Coles and Woollies. It’s not too early to think about how you’re going to manage your social media and online...
18 Sep But wait, there’s more! Amplification made easy.
Recently we've been helping a lot of clients ‘amplify’ their online presence. They might be doing a blog on their website or sending out an e-newsletter, but are not fully grasping that they can repurpose...
09 Jul How to Make Your Branding Successful
Alright, think fast. What do Kleenex, Gladwrap, and Band-Aid have in common? Any takers? How about Mustang, Disney, and Marvel? Simple answer: they’re all brands. Each of these brands has become so successful that they...
28 Jun The Importance of Social Media Marketing
With the world going digital, the face of marketing is changing. Social media has become an inextricable part of life. And with it comes the potential for social media marketing. Excellent mortgage marketing consultants know...
14 Jun Lead Generation For Mortgage Brokers – 3 Simple Marketing Strategies
There are plenty of mortgage broker marketing strategies and techniques you can use to extend your reach and generate leads. You're probably already using many of the more obvious ones: a well-designed website with clear...
10 Jun Differentiate or die
Do any of these phrases sound familiar? I’m honest, reliable and hardworking! My brochure lists 33 reasons why you should choose me! I ran an ad in the paper, but no-one called me! Unless you stand...