If you’re looking at Instagram as a tool for showcasing your brand online and building a community that supports your business, there are four key factors that dictate engagement, and therefore performance. The algorithm that Instagram...

If you're contemplating entering an industry award, it's worth THINKING LIKE A JUDGE and reviewing your online branding NOW. There’s every chance they will visit your website and check out your social media, and you...

Managing your social media over the holidays Argh! Fruit mince pies are already on sale at Coles and Woollies. It’s not too early to think about how you’re going to manage your social media and online...

Alright, think fast.  What do Kleenex, Gladwrap, and Band-Aid have in common?  Any takers?  How about Mustang, Disney, and Marvel?  Simple answer: they’re all brands.  Each of these brands has become so successful that they...

With the world going digital, the face of marketing is changing.  Social media has become an inextricable part of life.  And with it comes the potential for social media marketing.  Excellent mortgage marketing consultants know...

Do any of these phrases sound familiar? I’m honest, reliable and hardworking! My brochure lists 33 reasons why you should choose me! I ran an ad in the paper, but no-one called me!   Unless you stand...

In a recent Forbes survey, more than 80% of business owners confessed that they didn’t track their company goals. And yet, an equal, if not higher, percentage would likely state that goal-setting is integral to...