21 Apr Do online reviews really matter?
According to a recent report by Elite Agent, between 20 and 50 user reviews will cement a company’s reputation as trustworthy, even if some of those reviews are negative (in fact, especially if some are...
17 Apr Social media for profit – simplified!
Social media - we know we should do it, but only a handful of us actually like it (for business), and even fewer of us have the time, let alone the energy, to come up...
24 Feb 7 steps to elevating your brand and attracting high value clients
Multi-million dollar clients, massive deals, the appeal is clear. High-net-worth clients can help you take your mortgage brokerage to the next level. But if you want to play the game, you have to know the...
06 Feb 3 essential traits for any Mortgage Broker ‘brand’
Branding is one of the most important aspects of sales, whether you’re a mum & dad shop or a major mortgage broker. Basically, you want your customer to know that they count. That you’re reliable...
24 Jan Seven Key Styles of Digital Marketing
Digital marketing is one of the most important ways to reach your customers and get your products or services out there. If you’ve been in business a while then many of the key methods will be familiar...
10 Jan Top Trends for Digital Marketing in 2020 – Part 2
Digital marketing strategies are changing dramatically, and it can be a full time job just to keep up with it all. In our last post, we explored some of the biggest trends transforming the face...
27 Dec Top Trends for Digital Marketing in 2020 – Part 1
There’s no doubt about it. Even in the hectic pace of the modern era, the online world changes faster than pretty much anything else. What worked last year for digital marketing might be obsolete already. ...
13 Dec The 5 keys to marketing success
We all know that no matter what niche you’re in, the success of your business depends on marketing. It's how you reach your customers, how you get the word out so that people can take...
28 Nov Broker marketing strategies – revisiting the basics
Getting your name out there as a mortgage broker may not seem like something that requires a load of strategy. But that couldn’t be further from the truth. This is a highly competitive industry, and...
14 Nov Google’s BERT Update
If you’ve been keeping up with the most recent Google news, you might have heard about a little thing called BERT. This is one of the most important updates for Google’s algorithms and ranking system...